![]() Apple was not able to win the PC market controlled fully by IBM. It was the case with Lisa, it was a total flop sales-wise. However not every technical revolution translates directly into sales. It is popular nowadays, but in 1985 it was a technical revolution. ![]() GUI is a form of user interface that allows users to interact with a computer via icons and not via text based user interfaces. It was Lisa, the first-ever computer with a graphical user interface (GUI). His attention to details, open and straight communication style were reasons for many tough discussions and arguments. During his time in Apple he earned a reputation for being difficult leader, manager and co-worker. Key problem was Jobs’s leadership and working style. That time Jobs wanted to be Apple’s CEO but this idea was not supported by the Board of Directors. In 1983 Jobs headhunted John Sculley, PepsiCo CEO, not knowing that it will be a reason of him leaving Apple in a few years time. In 1981 Markkula became the CEO for 2 years. They brought Michael Scott he was Apple’s first CEO and led the company until 1981 when Apple’s IPO was executed. One of Apple’s earliest investors and employees, Mike Markkula, had an idea to hire an external CEO. Neither Jobs nor Wozniak had an experience in running a company. It was the most innovative and revolutionary personal computer in 1984. The Macintosh had a mouse which was used for personal computers for the first time and had a new graphical used interface. They launched the Macintosh computer which had 128k of memory and it was expandable. In 1984 Apple put on the market another innovation. After the success of the Apple Two they continued launching innovating products. It was an innovation, single board computer with a colour (!) video interface and with onboard ROM station. With the price of USD 666.66 they sold 200 pieces. First computer, The Apple One, was launched in 1976. Wozniak was the engineer and Jobs was the vision-idea man who kept an eye on the business.įrom the beginning Apple key principle of all activities was an innovation which was supposed to distinguish between a leader and followers. What they had it was an idea only that their products will change the world. It was a start up, no office, no team, no money. Steve Jobs and Steve Wozniak, friends from high school, founded Apple in 1976 with an idea to build personal computers. When he came back to Apple he knew how to lead the business, how to talk to people, how to communicate with customers, how to create the most valuable brand in the world. ![]() His CEO university in NeXT lasted 10 years. He was looking for freedom to play with innovation without any limits or boundaries. He had to leave to do his homework, to focus on developing his leadership, finance and communication skills. Apple did not want to give him a chance to run the company. After the first 10 years in the company he was fired. As a hippie, without a formal higher education, with specific personality and high work expectations, he was not seen as a candidate to lead Apple, the company he created.
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